Ok, just did the math. The 375ml bottle will yield 12+ "shots". Now, if you deduct the cost of the mix (at 1.58 each since you can buy a six-pack for $9.50) and then divide the liquor $12.68 by 12 = $1.02 per "shot". But, to make it easy, lets say that the mix yields 2 drinks per container. That's equal to six drinks. Divide $17.00 by 6 and that equals $2.83 per drink (with a double "shot" of liquor in each drink). That's VERY reasonable!
Like I said in a different post - RCI executives, please take note!