Just got back from Cozumel - on May 1st, wife and I spent the day at Paradise Beach for our second visit there in 2 years. Excellent beach for relaxing our playing in the water. Food is excellent and wait staff is right on the spot for your needs. We ate on the beach and food was served hot and fresh. I got the $10 wristband for all the "toys" and it was worth it for me. Not very crowded as only 2 ships in port, so we got water front beach chairs and umbrellas. I don't see how anyone could not love this beach.