Royal Caribbean has given the heave-ho to it's originally secretive and then "outed" viral marketing ploy, called the Royal Champions. We famously called them the Royal Chumps in this forum. I feel a sense of well-being in the knowledge that our little forum played a role in exposing this group and getting the word out.
According to a USA Today article by Gene Sloan, "Royal Caribbean's new senior vice president for marketing, Betsy O'Rourke, sent an email this week to participants in the Royal Champions program that said the line is shutting it down." You can read the full article here
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