Originally posted by CruiseStudent:
I am a senior Marketing major at The Ohio State University, so yes this is my last year. The project is to develop a business strategy for Dr. Kruz Nutty, who has recently written a humour book on cruise addiction. We have to research potential customers (cruise addicts!) their motivations, unmet needs etc.
If you would like more information on Dr. Nutty, you can visit his website http://www.drkruznutty.com/index.html
Thanks for the help, and keep those responses coming!