I can attest about the Freestyle advertising campaign not being effective for brand recognition. My Mom was considering cruising with me once on Carnival. She asked if they had the Freestyle cruise. I said no, it is Fun cruising. Carnival later added Your Time Dining taking a page from Norwegian. It has been a huge success for Carnival. Carnival will never be known for Your Time Dining though. Their advertising has always been brand intensive. The famous funnel spins and the ship's horn blows at the end of every commercial. Most folks remember whose commercial that was. This could work well for Norwegian to get the cruise line's name more memorable.