I hope it works well for them. I'm just not clear what section of the market this is targeting. Diamond cruisers have free drinks in the afternoon and specialty coffee in the am. Diamond plus have the concierge lounge, and pinnacles have their own club.
So that leaves the newcomers, and lower level cruisers. not much of a market.
And now you can bring 2 bottles of wine. Oh well, I'm not much of a drinker, so maybe I'm not a good judge, but if our tab for just drinks was 1100 dollars for a 10 day cruise, I'd be looking at an all inclusive resort!!!