Originally Posted by Dave
I saw something on Twitter yesterday where a blogger suggested many things Carnival needs to do. One suggestion is to change the corporate name from Carnival Corporation to something else so as to not confuse all the subsidiary cruise lines with Carnival Cruise Lines. The idea being when people see 'Carnival' in the news (in a bad light) they don't apply it to HAL, Princess, etc. since those lines are owned by Carnival Corporation.
There is a regular feature on CBC Radio (Canadian Broadcasting Corporation) about business called "Under the Influence" which talks about interesting cases in business marketing.
Just after the Costa Concordia accident, they ran a feature about the accident, and the one critical mistake they made was that they kept calling the ship the "Carnival Concordia".