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Old 12-29-2004, 02:10 AM
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Way More Than an Advertising Campaign
Dec 28 - It's miserably cold outside, and the snow is piling up past your knees. This would be a great time to go on a cruise. To make matters worse, you keep seeing those Royal Caribbean ads. It even seems like the worse the weather gets, the more often you see them. It must be your imagination, or is it? Either way, it's more pressing than ever that you get that cruise booked now.
First, that's what Royal Caribbean is counting on their new advertising campaign to do, and second, if you live in certain places, it's not your imagination: When the bad weather kicks in, the ads are running more frequently