My sister claims that every time she accesses the Carnival website to search for cruise prices she gets a PVP call. She has since changed her phone number in her login info to avoid them.
So this is not something new, but maybe it is an extension of former practice (calling after a brochure request)
I should add that I used to have an assigned PVP and only THEY would contact me. That person moved up in the ranks and they attempted to assign me to new PVP. But I took the opportunity to change to a travel agent. I still get emails for specials from the new PVP, but have never spoken with them. They don't give up easily, but if you can find a good PVP they are great to have. I like it better than the random agent you are assigned when calling RCCL.
Carnival Cruise Lines:
Fantasy 90, Celebration 95, Victory 05, Conquest 05, Spirit 6/06, Freedom 6/08, Holiday 7/08, Victory 6/09, Valor 9/09, Dream 6/10, Splendor 8/10,Conquest 8/11,Magic 11/11,Triumph 4/12,Spirit 7/12,Freedom 11/12, Triumph 2/13 - The fire cruise
NCL Dream October 2006, RCCL Mariner OTS June 2007, Celebrity Silhouette 2013