I understand times are tough for the airlines, but this type of thing shows a lack of creativity by management. I just heard on the radio that AA hopes the fee will force people to pack less. Well, that is BS. People going on vacation need to take at least some clothes with them. Does AA think we are going to Alaska next month and hope to carry everything we need in our carry-ons? Business travelers already rarely check baggage.
It is a dilbert-esque fix by incompetent management. I imagine Delta and the others are overloaded with reservation requests today. Good for them!