Being a world-class wise guy, my mind is already swirling with sarcastic ideas for this.
"RCI today announced new "cubic zirconia" benefits for their "diamond" members on select voyages! Debuting on July 1st, RCI Crown & Anchor members at the Diamond level will be able to use newly diminished member benefits on most of the RCI fleet. "We are proud to offer these new lesser benefits to our loyal Diamond Crown & Anchor members, said RCI spokesperson Ima Schmuck. We hope this will drive these previously loyal cruisers away so we don't have to give them free drinks and snacks so often. RCI's current business model features the "new" cruiser and we are focusing on them. Loyalty members have long since become a drag on our profits and are, frankly, leeches that we are trying to remove from the body corporate."
....does that sound about right?