FT. LAUDERDALE, FL., July 25, 2005 - Radisson Seven Seas Cruises®’ Seven Seas Society members will soon enjoy a series of enhancements in their past passenger program, the company announced today. The new, tiered loyalty program will feature exclusive experiences, savings, communications, offers and benefits.
“Our goal is to make the Seven Seas Society more personalized and benefits-centered for our loyal guests,” said Kenneth Watson, executive vice president, marketing and sales for Radisson Seven Seas. “This program enhancement is a concerted effort to continue to recognize and reward our highly prized repeat customers. In fact, the changes are the direct result of feedback we’ve received from them in the past year.“
After guests sail once with the luxury cruise line, they automatically become Seven Seas Society members. Among its benefits, membership now includes savings of up to 10% on select sailings, instead of the previous uniform 5% discount. From personalized welcome packages to receipt of Radisson Seven Seas’ own Inspirations magazine and e-mail correspondences with exclusive offers, a variety of value-added components reward these loyal customers.
The new four-tiered program will recognize guests with benefits based on the number of nights they have sailed with the line. Among the new program highlights: exclusive activities and events onboard and ashore; invitations to special Seven Seas Society cruises; stateroom/suite one-category upgrade certificates; complimentary onboard Internet access and laundry service; priority access to itineraries; early boarding; priority restaurant and spa reservations; spa certificates and more.
Seven Seas Society members will enjoy access to their own newly enhanced section of http://www.rssc.com. A new referral program will also make it easy - and rewarding - for guests to refer friends to Radisson Seven Seas.
Membership will carry additional privileges, as participants will be privy to exclusive benefits unique to the Seven Seas Society, including enrollment in the luxury line’s new Signature Cellars wine club.
The enhanced Seven Seas Society program will be fully launched in the fall and will be in place for 2006. In the meantime, members can reap immediate benefits with a one-category stateroom/suite upgrade on all 2006 seven-night Baltic sailings, if booked by September 30, 2005.
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