Radisson Seven Seas Cruises (RSSC) has been renamed Regent Seven Seas Cruises. While this is the "big news" this time, it has been known for months if not years that the name change was coming, even though the timing remained unknown until earlier this year. The luxury line has freed itself from the "Radisson" prefix for good reason, as in North America in particular, Radisson is not considered a first-class hotel brand. And instead of simply naming the line Seven Seas Cruises, the Carlson Companies group, RSSC's owners, have decided to "hit two birds with one stone" by adding the Regent prefix, as the Regent brand is both considered a top-rated hotel brand in the Carlson portfolio and is also not that well-known yet. The move to rename the cruise line Regent Seven Seas Cruises might very well help spreading the world about Regent, which in the future will offer hotel packages in connection with RSSC cruises, offering the unique opportunity for RSSC guests to stay in deluxe hotels that are under the same management as "their" cruise ship.
Here's the news from "Cruising & Beyond":
Signaling its enduring commitment to the luxury business and its Regent brand, Carlson Companies, one of the world's leading hospitality, travel and marketing companies, March 7th announced an evolutionary step: the merger of Regent Hotels and Radisson Seven Seas Cruises under its global Regent banner.
The new global Regent brand will encompass Regent Hotels and Radisson Seven Seas Cruises, which will change its name to Regent Seven Seas Cruises with immediate effect, reflecting its alignment with Regent Hotels, born in Asia and legendary for service.
The re-branding of the cruise line - which has earned a reputation for distinguished luxury cruising since its inception in 1992 - also signals the continued upgrading of amenities throughout the fleet. Regent Hotels, with its portfolio of luxury properties worldwide (expanding from the current eight to 16 in the next five years), was acquired by Carlson Companies in 1997.
In shedding its old name for its new brand identity, Radisson Seven Seas Cruises is not just becoming Regent Seven Seas Cruises, "Our acclaimed cruise line is evolving to a new higher level," said Jay Witzel, president and CEO of Carlson Hotels Worldwide and Carlson Cruises Worldwide.
Sketching out developments over the next 18 months, including the upgrading of suite design, décor, amenities and technology plus the roll out of innovative new product offerings and services, Witzel noted that Regent Seven Seas would align with Regent Hotels under the theme of "The Regent Experience."
But for the new Regent Seven Seas Cruises, he stressed, "some things will not change." Building on the finest accommodations at sea, with the world's only all-balcony suite vessels, intimately small and mid-sized ships, award- winning cuisine, celebrated itineraries to over 300 ports worldwide and an elegant ambience with gracious service guests rave about, "the line is evolving naturally to its next logical step," Witzel noted.
Since its inception in 1992, Radisson Seven Seas has won acclaim in the luxury category as one of the "World's Best Cruise Lines." Having raised the bar on luxury through its ownership of the all-balcony suite concept, and partnerships with famed Le Cordon Bleu and Jean-Michel Cousteau's Ocean Futures Society, the re-branding from Radisson to Regent Seven Seas Cruises "keeps pace with valuable insights gained from guests, prospective affluent travelers and our extensive proprietary research," said Mark Conroy, president of Regent Seven Seas Cruises.