Oh, you mean the Passion Island tour on Cozumel. This is a tour and the price includes an open bar and a rather spartan although adequate lunch buffet. The bar is quite rustic, and bottled drinks are the way to go. At $72 per person for adults, it isn't bad but you are paying for those drinks one way or another. In addition, you can't stay there for as long as you'd like to be there. The tour gives you about 3 hours on the island, and then they gather everyone up and you leave. Only so many beers can be drunk in that time.