CELEBRITY PRESENTS PROPRIETARY WINE SERIES

[NancyN]

Well, here is something that may prove of interest to those who enjoy a fine bottle of wine onboard or at home:

Celebrity Cruises Presents Proprietary Wine Series

Cellarmaster Selection(TM) Enhances Dining Experience Onboard and at
Home

MIAMI, Oct. 11
Celebrity Cruises has introduced a line of proprietary wines to
complement its award-winning cuisine: the Celebrity Cruises
Cellarmaster Selection(TM).

"With our Cellarmaster Selection, we have not simply placed our name
on an existing wine; we have created proprietary wines that meet the
same exacting standards as our food," said Celebrity's Vice President
of Food and Beverage Operations Othmar Hehli. "Celebrity has been an
industry trendsetter since its inception, and this new product
continues that tradition."

Celebrity also is pioneering the use of the Internet to make it
possible for adult consumers to order the wine for home consumption,
where permitted by state and local laws. A full-service Web site,
http://www.celebrityvineyards.com , enables consumers to preview,
purchase and pay for the wine, and track their orders from any
Internet-connected PC. Past guests and travel agents will be offered
special pricing in appreciation for their loyalty.

"Our Cellarmaster Selection is tailored to perfectly complement
Celebrity's extraordinary cuisine, while also providing our guests the
opportunity to enjoy a taste of the Celebrity experience at home,"
said Hehli.

The first two varietals, a 2002 Russian River Valley Chardonnay and a
2001 Sonoma County Cabernet Sauvignon, will be available onboard every
ship in the fleet this month, with additional products scheduled to
follow shortly.

The company's intensive product development process paired leading
wine makers with Celebrity's shipboard chefs, sommeliers and shoreside
Food and Beverage colleagues, who secured grapes from some of the most
highly regarded appellations in the world. Dozens of wines were
sampled, with several blends refined numerous times. Third-party
tasters were engaged to provide an independent perspective.

"Only when we were satisfied that the wine would meet our precise
standards and the discriminating palates of our guests did we approve
the final blends," said Hehli.

For more information about Celebrity's Cellarmaster Selection, or to
order the product online, visit http://www.celebrityvineyards.com .
The wines also can be ordered by calling toll-free 1-888-969-WINE
(1-888-969-9463).

Celebrity Cruises is the industry's highest-rated premium cruise brand
with a taste of luxury. The cruise line has 10 ships in its fleet,
which is the youngest of any major line. Celebrity sails in Alaska,
Bermuda, California, the Caribbean, Europe, the Galapagos Islands,
Hawaii, the Mexican Riviera, the Panama Canal and South America. For
more information, call your travel agent.