The one that works the best for me (I have blonde hair and freckles) is Avon's. I get the SPF 30 and it lasts all day, even when snorkeling. It's also great for fending off mosquitos. I've tried Bananna Boat, although it smelled better, I had to put it on 3 times to get it to last all day. Just my 2 cents.
Before you select a brand name you should consider that any broad-spectrum sunscreen lotion of SPF 15 or higher should be used. The most potent rays are between 11:00 am and 3:00 pm. Brief periods of sunshine (with out any sunscreen) can actually be healthy. Research suggest sunshine stimulates your skin to synthesize vitamin D, which may help ward off osteoporosis and other diseases, including certain common cancers. So, several minutes a day a few times a week between mid-morning and mid-afternoon without sunscreen can be healthy and save you a little money on whatever sunscreen you decide to buy.
I've read those reports and love the sun, however, I have Actinic Keratosis. One of them even came back as cancerous and fortunately, so far, it looks like they got it all. I was born and raised in Ft. Lauderdale and love the sun. It's a bummer that I am so light complected, but the Avon Sun Seeker SPF30 really works for me. Maybe one day all my freckles will run together and I'll get a tan.
Hi Susan--No it's not. When we did the swim with the dolphins in Cozumel, I couldn't wear any sunscreen at all. I did wear a wet suit and cap. Avon may have come up with some, but I haven't seen a book in a few months.
Be aware that some of the newer sunscreens can discolor clothes. I ended up with all sorts of brown blotches on some white t-shirts when using a newer formula Coppertone on a cruise a couple years ago. That never used to happen with the old formulas.