I was contacted by the professor conducting this survey and it is legitimate.
"Propensity for cruise ship passengers to return as land based tourists" is the topic and it is about New Zealand.
Propensity to return as land based tourist| Qualtrics Survey Solutions
This research is being conducted by Dr Andrew Cardow of the School of Management Massey University Albany New Zealand. It will take less than 5 minutes if you have cruised to or around New Zealand. If you have never cruised to New Zealand it is a one and done survey.