I just looked at the Red House commercial. To me it is quite good and I don't see how anyone is offended by it (although too many people sit around looking for chances to be offended), but apparently many were. The rebuttal commercial (with the guy at the kitchen table explaining it) was brilliant. I'll bet they got a lot of business from all of it. Heck, I'd buy furniture there if they were nearby. I like trading with places where they don't take things too seriously.