I think this is very clever marketing. If friends have never cruised this would get them wanting to go and hate like heck to have to get off !!! I like it. I see them waving bye and running and booking a cruise. Maybe they will be taken to the Future Booking office on the tour
It is a nice marketing move. You get priority embarkation, then a nice dining room lunch, then a tour of the ship, top it off with a drink or two with your sailing friends at the pool bar and it is a pleasant afternoon well worth the price of admission.
I only see this benefiting mostly those in the local area of the ports though. Unless your friends happen to be vacationing on land in the area at the same time your going on a cruise. It's not likely anyone would fly in to see a ship for a few hours.
I agree, Jan, that nobody is likely to fly to a port just to visit a ship. But I would be interested to know what percentage of passengers are within driving distance of the two ports where they are rolling out this program--Ft. Lauderdale and Los Angeles.
I sail out of San Pedro a lot and always meet many from the local area. I predict the demand for this will be huge.
I'd like to try to get some of my friends on board, the ones that say they'd never cruise. I know they'd change their minds. I have some out in Margate and some in Royal Palm Beach that I have a feeling would change their minds, once they see the ships.