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Old 10-28-2004, 06:06 AM
NancyN's Avatar
Senior Member
 
Join Date: Jun 2002
Location: Wickliffe, OH
Posts: 2,555
Default
Okay, this article is really great news for any of you traveling with small children:

Royal Caribbean International and Fisher-Price, Inc. Announce
Unprecedented Partnership

Companies to Offer New Programming for Youngest Cruisers and Their
Parents

MIAMI, Oct 27, 2004
Royal Caribbean International and Fisher-Price, Inc. have big plans
for small cruisers. Royal Caribbean, an innovator in family cruise
vacations, and Fisher-Price, a leading brand of infant and preschool
toys worldwide, today announced a new partnership to develop a series
of programs and services for the line's youngest cruisers and their
parents.

(Photo: http://www.newscom.com/cgi-bin/prnh/20041027/FLW027 )

"Since 2000, we have seen more than a 50-percent increase in the
number of children under three cruising with their parents aboard our
ships," said Dan Hanrahan, senior vice president, Marketing and Sales,
for Royal Caribbean International. "We already have the outstanding
Adventure Ocean Youth Program for children ages three and up, and are
pleased to partner with the early- childhood experts at Fisher-Price
to now offer families with younger children enriching experiences of
their own, designed to further enhance their cruise vacation."

"Our research reveals an increase in family travel and, with that
trend, a strong desire among today's parents to use vacation time to
strengthen family bonds and create lasting memories," said Chuck
Scothon, senior vice president, Marketing and Brand Development, for
Fisher-Price. "These innovative programs beautifully underscore our
mission to help families play, laugh and grow together. Royal
Caribbean is recognized as the leader in family cruise vacations and
together, we believe we can help families with young children truly
experience the ultimate family vacation."

The first programs to head to sea will be a series of fun and
interactive educational sessions for children six months to three
years old and their parents, developed by the specialists at
Fisher-Price's famous Play Laboratory. These daily, 45-minute
playgroups offer age-appropriate activities that expose children to
new experiences and teach parents tools for incorporating
skill-building into playtime through storytelling, creative arts,
music, and a variety of Fisher-Price learning toys and games.

Aqua Babies targets parents with children ages six months to 18 months
with six themed sessions, each designed to introduce babies to
different types of skills and activities to enhance development in a
particular area. For example, "Get Up & Go" utilizes activities and
Fisher-Price toys such as the Stride-to-Ride Walker(TM) and the
Stand-Up Ball Blast(TM) to help promote physical development and
problem-solving skills through active and imaginative play.

Other Aqua Babies sessions focus on promoting self-confidence by
experiencing cause and effect, exploring rhythm and movement through
music, encouraging baby's sense of accomplishment, reinforcing early
learning, and making new discoveries about the world around them.

The six Aqua Tots sessions encourage toddlers ages 18 months to 3
years old to explore their expanding world, develop their imaginations
and build self-confidence. Playful activities are incorporated into
familiar themes that create enriching, educational interactive play
experiences.

"Fun on the Farm" uses the Little People(R) characters and the Animal
SoundsTM Farm to help kids make the connection between farm animals,
the sounds they make and the ways they move. "Learning Fundamentals"
gets kids -- and their parents -- moving and singing as they learn
their ABCs and 123s, as well as shapes, colors and phonics. Additional
Aqua Tots themes tap into toddler favorites, including creative play
with cars and trucks; constructing cities and farms with building
blocks and toys; learning about the people in their neighborhoods; and
discovering more about what they'll see and do on their family cruise
vacation.

Parents who participate in either program will receive a special
newsletter and daily Cruise Compass onboard that explain the theme and
objectives of each session and include "Playtips to Go" -- related
ideas for continuing to strengthen their child's newly found skills
through themed play activity back at home. The Aqua Babies and Aqua
Tots programs debut on Explorer of the Seas this month and will be
available on all Royal Caribbean ships by the end of March 2005. The
sessions are free of charge and are hosted by Royal Caribbean's
specially trained youth staff. Each child must be accompanied by a
parent or caregiver.

The companies also will extend the Aqua Babies and Aqua Tots programs
into guest staterooms with "Fisher-Price TV," age-appropriate
programming for Royal Caribbean's in-room televisions fleetwide.

"Fisher-Price TV" will include popular Fisher-Price programs such as
the company's award-winning "Baby Development" and Little People(R)
video series. In addition, Fisher-Price's director of Child Research,
Dr. Kathleen Alfano, provides parents with valuable tips for traveling
with children and on-the-go play.

Aqua Babies, Aqua Tots and FPTV are just the first wave in programs to
come out of the Royal Caribbean and Fisher-Price partnership.
Additional programs and services are in development and will be
announced in 2005.

Royal Caribbean International is a global cruise brand with 19 ships
now in service and two more under construction. The company also
offers unique cruisetour vacations in Alaska, Canada and Europe. For
additional information about the cruise line, please contact your
travel professional.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and
located in East Aurora, New York, is the leading brand of infant and
preschool toys in the world. Its often-emulated Play Laboratory was
the first child research center of its kind in the toy industry,
allowing researchers to observe the way children play and how play
benefits their development. The result is a 75-year legacy of
high-quality toys that enhance early childhood development. Some of
the Company's best-known "classic" brands include Little People(R),
Power Wheels(R) and View-Master(R). The Company also creates toys that
bring some of the most popular and widely recognized characters to
life -- from Barney(TM) and Blue's Clues(TM) to Disney, Dora the
Explorer(TM), Sesame Street(R) and Winnie the Pooh. Fisher-Price is
also a leading developer of babygear products (nursery monitors,
infant swings, high chairs and more). The Company's web site, at
http://www.fisher-price.com , provides valuable information and
resources to parents.
__________________

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  #2 (permalink)  
Old 10-28-2004, 06:06 AM
NancyN's Avatar
Senior Member
 
Join Date: Jun 2002
Location: Wickliffe, OH
Posts: 2,555
Default
Okay, this article is really great news for any of you traveling with small children:

Royal Caribbean International and Fisher-Price, Inc. Announce
Unprecedented Partnership

Companies to Offer New Programming for Youngest Cruisers and Their
Parents

MIAMI, Oct 27, 2004
Royal Caribbean International and Fisher-Price, Inc. have big plans
for small cruisers. Royal Caribbean, an innovator in family cruise
vacations, and Fisher-Price, a leading brand of infant and preschool
toys worldwide, today announced a new partnership to develop a series
of programs and services for the line's youngest cruisers and their
parents.

(Photo: http://www.newscom.com/cgi-bin/prnh/20041027/FLW027 )

"Since 2000, we have seen more than a 50-percent increase in the
number of children under three cruising with their parents aboard our
ships," said Dan Hanrahan, senior vice president, Marketing and Sales,
for Royal Caribbean International. "We already have the outstanding
Adventure Ocean Youth Program for children ages three and up, and are
pleased to partner with the early- childhood experts at Fisher-Price
to now offer families with younger children enriching experiences of
their own, designed to further enhance their cruise vacation."

"Our research reveals an increase in family travel and, with that
trend, a strong desire among today's parents to use vacation time to
strengthen family bonds and create lasting memories," said Chuck
Scothon, senior vice president, Marketing and Brand Development, for
Fisher-Price. "These innovative programs beautifully underscore our
mission to help families play, laugh and grow together. Royal
Caribbean is recognized as the leader in family cruise vacations and
together, we believe we can help families with young children truly
experience the ultimate family vacation."

The first programs to head to sea will be a series of fun and
interactive educational sessions for children six months to three
years old and their parents, developed by the specialists at
Fisher-Price's famous Play Laboratory. These daily, 45-minute
playgroups offer age-appropriate activities that expose children to
new experiences and teach parents tools for incorporating
skill-building into playtime through storytelling, creative arts,
music, and a variety of Fisher-Price learning toys and games.

Aqua Babies targets parents with children ages six months to 18 months
with six themed sessions, each designed to introduce babies to
different types of skills and activities to enhance development in a
particular area. For example, "Get Up & Go" utilizes activities and
Fisher-Price toys such as the Stride-to-Ride Walker(TM) and the
Stand-Up Ball Blast(TM) to help promote physical development and
problem-solving skills through active and imaginative play.

Other Aqua Babies sessions focus on promoting self-confidence by
experiencing cause and effect, exploring rhythm and movement through
music, encouraging baby's sense of accomplishment, reinforcing early
learning, and making new discoveries about the world around them.

The six Aqua Tots sessions encourage toddlers ages 18 months to 3
years old to explore their expanding world, develop their imaginations
and build self-confidence. Playful activities are incorporated into
familiar themes that create enriching, educational interactive play
experiences.

"Fun on the Farm" uses the Little People(R) characters and the Animal
SoundsTM Farm to help kids make the connection between farm animals,
the sounds they make and the ways they move. "Learning Fundamentals"
gets kids -- and their parents -- moving and singing as they learn
their ABCs and 123s, as well as shapes, colors and phonics. Additional
Aqua Tots themes tap into toddler favorites, including creative play
with cars and trucks; constructing cities and farms with building
blocks and toys; learning about the people in their neighborhoods; and
discovering more about what they'll see and do on their family cruise
vacation.

Parents who participate in either program will receive a special
newsletter and daily Cruise Compass onboard that explain the theme and
objectives of each session and include "Playtips to Go" -- related
ideas for continuing to strengthen their child's newly found skills
through themed play activity back at home. The Aqua Babies and Aqua
Tots programs debut on Explorer of the Seas this month and will be
available on all Royal Caribbean ships by the end of March 2005. The
sessions are free of charge and are hosted by Royal Caribbean's
specially trained youth staff. Each child must be accompanied by a
parent or caregiver.

The companies also will extend the Aqua Babies and Aqua Tots programs
into guest staterooms with "Fisher-Price TV," age-appropriate
programming for Royal Caribbean's in-room televisions fleetwide.

"Fisher-Price TV" will include popular Fisher-Price programs such as
the company's award-winning "Baby Development" and Little People(R)
video series. In addition, Fisher-Price's director of Child Research,
Dr. Kathleen Alfano, provides parents with valuable tips for traveling
with children and on-the-go play.

Aqua Babies, Aqua Tots and FPTV are just the first wave in programs to
come out of the Royal Caribbean and Fisher-Price partnership.
Additional programs and services are in development and will be
announced in 2005.

Royal Caribbean International is a global cruise brand with 19 ships
now in service and two more under construction. The company also
offers unique cruisetour vacations in Alaska, Canada and Europe. For
additional information about the cruise line, please contact your
travel professional.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and
located in East Aurora, New York, is the leading brand of infant and
preschool toys in the world. Its often-emulated Play Laboratory was
the first child research center of its kind in the toy industry,
allowing researchers to observe the way children play and how play
benefits their development. The result is a 75-year legacy of
high-quality toys that enhance early childhood development. Some of
the Company's best-known "classic" brands include Little People(R),
Power Wheels(R) and View-Master(R). The Company also creates toys that
bring some of the most popular and widely recognized characters to
life -- from Barney(TM) and Blue's Clues(TM) to Disney, Dora the
Explorer(TM), Sesame Street(R) and Winnie the Pooh. Fisher-Price is
also a leading developer of babygear products (nursery monitors,
infant swings, high chairs and more). The Company's web site, at
http://www.fisher-price.com , provides valuable information and
resources to parents.
__________________

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aqua, babies, carribean, child, cruise, cruiser, fisher, nfant, partnership, price, royal, small, youngest

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