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Old 02-15-2005, 05:29 AM
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Royal Caribbean International and Fisher-Price, a subsidiary of Mattel Inc. (NYSE: MAT - News), are taking the unique programming developed for the line's youngest guests on the road. A new activities area, the Fisher-Price Cabana, is the latest addition to Royal Caribbean's Ultimate Adventure Tour, a mobile marketing campaign that brings the Royal Caribbean onboard experience to shore as it circles the nation.

"Our partnership with Fisher-Price has allowed us to create outstanding new onboard programming for families who cruise with us," said Dan Hanrahan, senior vice president, Marketing and Sales, for Royal Caribbean International. "We are pleased to share those fun and enriching programs with families across the country."

The 20-foot by 20-foot Fisher-Price Cabana is open to children of all ages and offers free/open play with some of Fisher-Price's most popular toys such as the Little People(R) Farm, Laugh & Learn(TM) Home, Peek-a-Blocks(TM), Doodle Pro(TM), Rescue Heroes(R) characters and more. In addition to being a great play break for parents and kids, parents also will have the opportunity to learn more about the newest programs on Royal Caribbean cruises -- the Aqua Tots and Aqua Babies playtime sessions designed by Fisher-Price for young cruisers ages 6 months to 36 months.

"Fisher-Price is thrilled the onboard programming is being highlighted in the Ultimate Adventure Tour at festival events across the country," says Chuck Scothon, senior vice president, Marketing and Brand Development, for Fisher- Price. "The playtime experience offered at the Fisher-Price Cabana is fun for the whole family and a great way for them to sample our most-loved toys while really experiencing what our brand is all about -- the magic and value of play in a child's life."

The centerpiece of the Ultimate Adventure Tour is a one-of-a-kind truck that converts into an inflatable, 40-foot-high, scale model of a Voyager-class ship. Designed from actual blueprints of Navigator of the Seas, the attraction includes a theater for guests to learn more about the cruise experience and the wide range of vacation options on Royal Caribbean cruises. A 20-foot-tall, mobile rock-climbing wall is set up alongside the "ship" if visitors want to challenge themselves to reach to new heights. First seen on the line's Voyager-class ships, rock-climbing walls are now fleetwide.
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Old 02-15-2005, 05:29 AM
Guest
 
Posts: n/a
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Royal Caribbean International and Fisher-Price, a subsidiary of Mattel Inc. (NYSE: MAT - News), are taking the unique programming developed for the line's youngest guests on the road. A new activities area, the Fisher-Price Cabana, is the latest addition to Royal Caribbean's Ultimate Adventure Tour, a mobile marketing campaign that brings the Royal Caribbean onboard experience to shore as it circles the nation.

"Our partnership with Fisher-Price has allowed us to create outstanding new onboard programming for families who cruise with us," said Dan Hanrahan, senior vice president, Marketing and Sales, for Royal Caribbean International. "We are pleased to share those fun and enriching programs with families across the country."

The 20-foot by 20-foot Fisher-Price Cabana is open to children of all ages and offers free/open play with some of Fisher-Price's most popular toys such as the Little People(R) Farm, Laugh & Learn(TM) Home, Peek-a-Blocks(TM), Doodle Pro(TM), Rescue Heroes(R) characters and more. In addition to being a great play break for parents and kids, parents also will have the opportunity to learn more about the newest programs on Royal Caribbean cruises -- the Aqua Tots and Aqua Babies playtime sessions designed by Fisher-Price for young cruisers ages 6 months to 36 months.

"Fisher-Price is thrilled the onboard programming is being highlighted in the Ultimate Adventure Tour at festival events across the country," says Chuck Scothon, senior vice president, Marketing and Brand Development, for Fisher- Price. "The playtime experience offered at the Fisher-Price Cabana is fun for the whole family and a great way for them to sample our most-loved toys while really experiencing what our brand is all about -- the magic and value of play in a child's life."

The centerpiece of the Ultimate Adventure Tour is a one-of-a-kind truck that converts into an inflatable, 40-foot-high, scale model of a Voyager-class ship. Designed from actual blueprints of Navigator of the Seas, the attraction includes a theater for guests to learn more about the cruise experience and the wide range of vacation options on Royal Caribbean cruises. A 20-foot-tall, mobile rock-climbing wall is set up alongside the "ship" if visitors want to challenge themselves to reach to new heights. First seen on the line's Voyager-class ships, rock-climbing walls are now fleetwide.
 
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